Website Experience Refresh

UX Design Internship Project

FUNdaMental

Responsibilities

UX audit, wireframing, layout exploration, visual design support, interaction design, and stakeholder collaboration.

Agency

AscentUP

Role

UX Designer

Overview

FUNdaMental is a wellness-focused educational platform designed to create engaging and accessible digital experiences around mindfulness and personal growth. During my UX internship with AscentUP, I contributed to a homepage refresh focused on improving clarity, usability, engagement, and overall user flow.

Brand Assets

A selection of existing and newly created assets used throughout the homepage refresh.

Existing Assets

FUNdaMental logo
Illustrative brand graphics/icons

Created for the Refresh

Updated Brain Buddy mascot (used AI-assisted prompting)
Supporting graphics and interactive elements for the refreshed homepage experience

Mid-Fidelity Prototype Brainstorming

Design Evolution

Throughout the project, I explored multiple homepage directions that prioritized structure, clarity, and content hierarchy.

As designs evolved through stakeholder feedback, it became clear that preserving FUNdaMental's playful, highly expressive brand personality was equally important to the final experience. This led to a shift toward a more visually dynamic direction that balanced usability improvements with the founder's vision for the platform.

Layout Iteration Sketches and Low-Fidelity Wireframe

Previous Homepage

Key Decisions

Several design decisions focused on improving clarity while maintaining the playful visual identity of the platform.

Key Decisions

Simplified homepage structure to reduce cognitive overload
Introduced value and context before presenting calls-to-action
Balanced playful visual elements with clearer navigation flow
Selected and combined the strongest layout concepts from multiple explorations
Focused animation on one intentional interaction moment to enhance engagement without distraction
Reused and repositioned existing brand elements more cohesively throughout the page

Process

I explored multiple homepage directions through paper wireframes before refining stronger concepts digitally in Figma. The process focused on balancing creativity with usability while building a clearer progression through the homepage experience.

Process Highlights

Conducted UX audit and hierarchy evaluation
Created paper wireframes to explore layout directions
Refined concepts into digital wireframes and prototypes
Reorganized homepage content flow and CTA placement
Integrated visual design and interaction concepts
Iterated designs through stakeholder feedback and evolving project needs

Research/Insights

The project began with a UX audit of the existing homepage experience to identify usability gaps, friction points, and opportunities to improve content flow. Through stakeholder discussions and interface analysis, I identified several areas where simplifying structure and clarifying hierarchy could improve the overall experience.

Key Insights

Too many visual elements competed for attention
New users lacked a clear introduction to the platform
Calls-to-action needed more context before prompting engagement
Existing branding elements could be reorganized more cohesively
Small moments of interaction could increase engagement without overwhelming users

Problem

The existing homepage contained multiple competing elements that made it difficult for new users to clearly understand the platform’s purpose and navigate through the experience naturally. Calls-to-action appeared too early, content hierarchy lacked clarity, and the overall layout felt visually overwhelming.

The goal of the refresh was to create a more intentional and engaging homepage experience that guided users more clearly while preserving the platform’s playful and educational personality.

Final Solution

The final homepage concept introduced a more structured and engaging user experience that better guided visitors through the platform. The refreshed design improved content hierarchy, simplified navigation flow, and integrated subtle interaction moments to create a more cohesive and approachable experience.

Reflection

This internship strengthened my understanding of collaborative UX work, stakeholder communication, and adapting design decisions within evolving project constraints.

I also gained hands-on experience integrating interaction design and visual storytelling into a user-centered workflow.

What I’d Improve Next